The #1 lever for outsized growth isn’t your product. It’s front-end innovation. Most businesses innovate at the back end — but that’s the last mile. And the last mile doesn’t compound. Compounding happens at the front end: your idea, your framing, your narrative. Fix the front end → change the whole business. #strategy #innovation #categoryofone #businessgrowth #marketing | Dr Chetan Walia
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