Segments and filters use data visualization to help you interpret a subset of data according to certain criteria. Filters enable you to show a restricted set of data. They apply to the current exp

A segment is a subset of your Analytics data that can be used in Explorations for analysis. For example, a segment could be users from a particular country or city. Another segment could be users who …

Your data segments include collections of website visitors or app users gathered by snippets of code added to your site or app. When you create a segment (or data segment), you set rules for when …

Isolate and examine subsets of your data. You are viewing a legacy article about Universal Analytics. Learn more about Google Analytics 4 replacing Universal Analytics.

Use segments to bring out what’s most important to you in your Google Ads tables. With segments, you can split your data into rows, and isolate exactly what you want to see. Your segment choices vary …

Apr 28, 2023 · Affinity segments: Reach users based on what they're passionate about and their habits and interests. Custom segments: Custom segments help you reach your ideal audience by entering …

A subset of users, sessions, or events. You can apply segments to explorations to focus on specific data sets. Related resources Segment builder

Sharing first-party segments with other products Only available in Google Ad Manager 360 Audience Solutions is a Google Ad Manager 360 feature which might not be turned on for your network. First …

Display You can provide audience segments, custom segments, customer data segments, keywords, and topics as signals for optimized targeting. When you leverage your first-party data, including …

Your Google Analytics advertising segments include users collected by Google Analytics, and sent to advertising products for use in ads personalization. These can be viewed, including their ads …