Sports teams and leagues are rethinking YouTube strategy, long underinvested compared to Instagram, TikTok, and others, despite massive reach and growing connected TV viewership.

The NBA Finals just scored some of its biggest viewership numbers in decades, on both TV and social media, according to the league. Leagues and rights holders are increasingly using social media as a ...

Google's YouTube has settled a social media addiction case brought by a 15-year-old in Florida who accused the platform of causing mental health harms to children, according to the plaintiff's lawyers ...