It’s been the drink of choice at Aussie backyard barbies and pubs for years, but in a concession to the growing demand for healthier ales — and an affront to hardened drinkers — Victoria Bitter is ...
Victoria Bitter (VB) has joined forces with Clemenger BBDO Melbourne to launch the VB Solar Exchange, a programme that enables people to trade excess solar energy for slabs (24-bottle cartons) of VB.
Beverage giant Asahi is set to step up Australia’s beer wars by introducing a mid strength version of VB in a bid to take on top selling drop Great Northern. For years VB ruled the roost as ...