Restaurants and retailers long ago realized that loyalty programs are not just a simple bonus offering. They are often a primary factor driving where people choose to spend their money, especially in ...

Just months after reviving its Sub Club, Subway has scrapped a crucial reward. Here's what customers are saying about the ...

On Sept. 9, Subway began the rollout of its revamped loyalty program, now renamed MVP Rewards and replacing MyWay Rewards, which had 30 million members across North America. All MyWay rewards members ...

Celebrate the comeback of Sub Club—collect points, unlock rewards, and enjoy birthday cookies along the way! | ©Image Credit: Subway For two decades, a legendary loyalty program from one of the ...

When nostalgia works, it can be a powerful motivation for customers. This is a story about nostalgia, smartphones, and the relentless quest to get you to download yet another app. It’s also about ...