AdRoll, an AI-powered multi-channel advertising platform, today released the Q1 2026 edition of its State of Digital Advertising Report, revealing a widening gap between retargeting and prospecting ...

AdRoll wants to be known as more than purely a retargeter with its rollout Wednesday of “Prospecting,” a pool of potential customers a brand can reach into to improve incremental reach. This pool is ...

Facing an uncertain economic climate and wobbly customer sentiment, marketers are collectively tightening their belts and allocating more digital ad spend toward lower-funnel campaigns. According to ...

(By Pat Bryson) Great salespeople are always looking for higher revenue. Much of the time, that starts with adding new prospects to our sales funnel. One thing’s for sure, if they don’t go INTO our ...

In news that cannot be good for publishers, CPMs for display prospecting ads plummeted by 27% in Q1, hitting a low in February, according to AdRoll. And they failed to rebound in March and April, as ...

The much ballyhooed search-and-display convergence has been lighting up the digital airwaves for over a year now as startup companies either enter the space looking to provide a solution, or media ...

Prospects are out there. The challenge is finding and developing new business while serving your existing clients. Fortunately, new tools can streamline the lead-generation and prospecting process: ...