Add Yahoo as a preferred source to see more of our stories on Google. When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Burberry / YouTube ...

It’s the holidays so there are a lot of fragrance ads on TV. Why are all (or nearly all) perfume and cologne ads provocative and just plain weird? What’s the history there? Have retailers found that ...

Add Yahoo as a preferred source to see more of our stories on Google. (Photo Credit: @oliviarodrigo / Instagram) Olivia Rodrigo flaunted several fun looks in a new perfume ad for Lancôme. On Thursday, ...

The ad also brings back a few of the stars from the original music video such as Grande's BFF Victoria Monet and new mom/YouTube star Colleen Ballinger, who says, "Supposedly she uses juicy ...

Beyoncé turned up the heat on Instagram with the recent campaign shoot for her newest fragrance, Cé Lumière. The campaign broke the internet and received a storm of reactions online. The comments came ...

Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View past columns in the archives here. Perfume advertisements are traditionally pretty ...

Ever noticed a woman so smitten by how a man smells, that she leaves all her dignity behind, only to find herself in his bed, the morning after? That’s the stereotyped plot in almost every perfume ad ...

Break your arm, but make it fashion. Kaia Gerber, 18, is currently rocking a full arm cast after having “a little accident,” but she’s still trying to model like a pro. The newly-blonde model got ...