McDonald's (NYSE:MCD) has introduced the Big Arch burger as part of an intensifying fast food "burger wars" environment. The launch is supported by prominent social media marketing and viral ...

The Digital Out‑of‑Home (DOOH) posters are programmed so that during daylight fasting hours they displa y McDonald’s ...

The social-heavy effort comes as the chain faces social media and competitor blowback for a video featuring its CEO.

A viral video has sparked a fresh wave of scrutiny over the way fast food giants like McDonald’s market their menu items, with one advertising expert revealing a subtle yet powerful tactic that could ...

‘I’m lovin’ it’ might just be the best marketing campaign of all time. Here’s what to learn from it. Of all the many successful marketing campaigns McDonald’s has ever run, it’s hard to imagine ...

The last, best, and only story you need to read about the McDonald’s CEO burger bite that was heard round the world. By now, anyone who follows major brands has seen it or heard of it: The small bite ...

Add Yahoo as a preferred source to see more of our stories on Google. When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: McDonald's Sweden / ...

Earlier this season, Samuel Montembeault starred in a McDonald’s advertising campaign. The goalie had a poutine named after him… and was seen sharing the screen with Mike Chez Rona in a few ...

The release of "A Minecraft Movie" meal at McDonald's helped turned its fortunes around. - Jakub Porzycki/NurPhoto/Shutterstock McDonald’s sales have finally turned ...

McDonald’s is facing a lawsuit over its iconic McRib sandwich for allegedly misleading marketing. The fast-food giant has, however, denied the claims, sparking a debate over food labeling and ...

For decades, Ronald McDonald was one of the most recognizable mascots in the world. With his bright red hair, painted smile ...