It feels better in hand than any past GFX mode because it’s shaped more like a conventional mirrorless camera. At the same time, it offers a deeper grip that’s more comfortable, while adding an extra ...

Left to right: Yuji Igarashi, General Manager, Professional Imaging Group Jun Watanabe, Head of Product Planning, ...

Fujifilm has unveiled the GFX 100S with a huge 102-megapixel medium-format sensor and a surprisingly compact body. It’s actually smaller than Panasonic’s full-frame S1R and just a bit heavier than the ...

Fujifilm has long said it won't make a full-frame sensor for a camera. Instead its focus is on medium format, with its GFX series delivering a next-level massive sensor with significant resolution.

FUJIFILM North America has announced the release of the GFX ETERNA 55, its first camera designed primarily for professional digital filmmaking. The camera combines Fujifilm’s color science with a ...

Today at Fujifilm’s global X Summit, the company announced two new cameras including the new GFX 100S, which is the company’s most compact large format camera yet. Weighing in at 1.9 pounds, the GFX ...

Medium format. That’s the stuffy, studio-centric camera tech that costs tens of thousands of pounds, right? Not any more. The GFX 50S is unique; a professional-grade camera that’s as comfortable in ...

I've been reviewing hardware and software, devising testing methodology and handed out buying advice for what seems like forever; I'm currently absorbed by computers and gaming hardware, but ...

is an editor overseeing The Verge’s product reviews and service journalism programs. Dan has covered the technology world for over a decade at The Verge. Fujifilm has just officially announced its ...

The GFX 100 II provides many advantages over its larger and heavier predecessor and offers even more comfortable handling, along with a better designed user interface. Like its predecessor, there’s ...

Fujifilm announced the GFX 50R at Photokina 2018, amid everybody else and their dog announcing full-frame models, it proudly proclaimed it had a new “super full frame” offering. To put it properly, ...

Fujifilm has announced a new medium format camera, the GFX 100S. This new model is essentially a smaller, more accessible version of the GFX 100, which was released in 2019 for $9,999.95. Like the GFX ...