Ford made, to put it lightly, a misstep on EVs. In his five years at the company, CEO Jim Farley is willing to acknowledge ...

Jim Farley says Ford misread post-COVID demand for the F-150 Lightning as the company shifts to a new EV strategy ...

After pouring billions into its first wave of electric vehicles—and losing billions more —Ford has begun a comprehensive rethink of its EV strategy.

Decades before Ford created its soon-to-be-unlamented F-150 Lightning, a different Ford Lightning sparked across the landscape. Now younger buyers want them.

"I mean, look, we didn't know what we didn't know," he says. The F-150 Lightning was a lesson the company had to learn the hard way.

When Ford announced production of the F-150 Lightning BEV three years ago, it billed the occasion as a “milestone moment in America’s shift to electric vehicles,” drawing comparisons to the iPhone as ...

Gift Article 10 Remaining As a subscriber, you have 10 articles to gift each month. Gifting allows recipients to access the article for free. Ford Motor Co. is considering discontinuing the electric F ...

Ford F-150 Lightning Lease Deals Lease deals available with variable monthly payments, trims, and lower upfront costs. 2025 Lightning offers dual-motor AWD, up to 580 horsepower, and large frunk ...

Looking at EV trucks? A bunch of outstanding December lease offers put the 2025 F-150 Lightning firmly in the conversation. Ford offers December lease deals on nearly all F-150 Lightning trims with ...