The Demon wants a deal with the devil. KISS frontman Gene Simmons has applied to trademark his signature “devil horns” hand symbol: index, pinky, and thumb out, middle fingers tucked in. Simmons ...

KISS frontman Gene Simmons wants to trademark the universal sign for rock-and-roll, but he's doing it wrong. According to The Hollywood Reporter, the 67-year-old singer filed an application Friday ...

KISS front-man Gene Simmons is looking to claim the "devil horns" hand gesture for his own. Simmons filed an application Friday with the U.S. Patent and Trademark Office for a trademark on the hand ...

The devil horns have become a generic sign that people recognize mainly as representing “rock on.” Earlier this month, Kiss frontman Gene Simmons filed to trademark the ‘Devil Horns’ hand gesture, but ...

Every rocker and fan knows the universal "devil horns" gesture, heavily popularized by Ronnie James Dio after he linked up with Black Sabbath following his split with Rainbow. KISS' Gene Simmons holds ...

In 2017, when KISS frontman Gene Simmons decided to attempt to trademark the devil horns, it sparked a big debate online, as it does every few years, as to who actually invented the gesture, with most ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. Rock legend and KISS bassist Gene Simmons ...