Logos are often glanced at and quickly forgotten. Many of the most recognizable ones were designed with far more intention than most people realize. Apart from symbolism, designers use negative space ...

Logos are everywhere — on smartphones, cars, clothing, and almost everything else made by a company with an identity. Logos help with quick identification and mean something to a brand. They tell a ...

It's no secret that AI has infiltrated the creative industries but despite this, most AI company logos look the same – boring, corporate and wholly lacklustre. The irony of this logo design trend is ...

PepsiCo unveiled its first new corporate brand identity in nearly 25 years to better emphasize the breadth and diversity of its global food and beverage portfolio, according to a press release.

The new logo introduced recently by Canadian jetmaker Bombardier is not only sleek and striking, but boasts a feature that is becoming a must-have for any symbol aspiring to prominence: a name. It is ...

‘It’s a pretty big change, a big deal,’ says HPE Vice President of Brand, Culture and Creative Paula Berg. ‘Our name as a company remains Hewlett Packard Enterprise of course, but our new logo we ...

In a notable shift from recent years, a number of blue-chip corporations and sports organizations are quietly scaling back their public-facing support for LGBTQ+ Pride Month in 2025. About 39 percent ...