There is a premium on the cost of the Bics for Her product line targeting women. The pens, which we wrote about earlier today, are pink, small, and bejeweled—and have attracted ridicule for those ...

Welcome to Alice Column, in which Alice Laussade writes stories about things on (roughly) the same day of (roughly) every week, making it (roughly) a column. Got an idea for a column? Start your own ...