NEW YORK (Reuters) - Nielsen and Adobe Systems Inc announced an alliance on Tuesday that aims to measure the viewership of digital video across all Internet-connected platforms including TVs, smart ...
Adobe and Nielsen Tuesday announced a strategic partnership to build and support a cross-platform system for measuring online TV, video and other digital content across the Web and apps. The ...
Forbes contributors publish independent expert analyses and insights. Technology journalist specializing in audio, computing and Apple Macs. Adobe has announced a series of innovations across Adobe ...
Adobe and comScore have announced a partnership to provide marketers with cross-platform video and digital ad measurement. The deal combines data from both tech companies to create measurement metrics ...
ComScore may have moved another inch in its effort to dominate the media industry’s yardstick. ComScore, which in recent months has become more aggressive in its bid to unseat Nielsen as the ...
Brands Can Target One-to-one at Scale and Accurately Measure Effectiveness of Their Media Investments Without Reliance on Device-based Identifiers SAN FRANCISCO--(BUSINESS WIRE)--LiveRamp (NYSE: RAMP) ...
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