By 2027, retailers everywhere will scan 2D barcodes at checkout. It's time for brands to decide how they will update ...

June 26, 1974 was an historical milestone that changed the shopping experience: That’s the date the first item was ever scanned with a barcode. Juicy Fruit gum at a supermarket in Troy, Ohio, became ...

GS1 QR codes with digital links invite new opportunities for brands to engage with customers, transforming packaging into a ...

The UPC barcode, appearing as a sequence of vertical lines on a product label, revolutionized the retail industry 50 years ago by automating price lookup at checkout. While the technology has endured, ...

2D barcodes enable traceability and authentication for modern commerce, but they require strong data foundations, from supplier to consumer. In association withGS1 US The world’s first barcode, ...

Supply-chain standards organization GS1 US has released a Barcode Capabilities Test Kit to help retailers gauge their readiness to shift from linear Universal Product Codes (UPCs) to data-rich 2D ...

Analyst Insight: In the ever-evolving landscape of global supply chains, the need for increased efficiency and adaptability has never been more crucial. The amalgamation of digital literacy, ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

Papa John's International Inc. is testing consumer responsiveness to 2D barcodes via a free pizza promotion.. The pizza franchise recently launched its mobile ordering Web site, enabling consumers to ...